

Modern culture, built on a foundation of a capitalist paradigm, is about, moreâŠalways. Infinite growth on a planet of finite resources.
Media and entertainment as we know it in any form, was built by, in the service of advertising. What is the purpose of advertising? To inform, persuade, and remind. Information and reminders have long since exited the chat.
Persuasion. Advertisingâs purpose is persuasion in the modern world. For each small business, non profit, and NGO one can point to that use advertising for the greater good, there are literally thousands of examples of advertising persuading people that they need more, more, moreâŠalways.
More things, more experiences, more goods, more services, more products, more placements, more, more, moreâŠalways.
If our eyes or our ears are open there is some entity using some form of media to persuade us that what we have and/or who we are isnât enough, we need more, more, moreâŠalways.
We are expected to do more, be more, buy more, say more. Keeping up with the Jonesâ is a full time job that like many real jobs, doesnât pay enough to stay out of debt.
Being human can be hard enough. Modern life seems to get more and more complex year to year. Sometimes weâre not going to be our best self. Thatâs not only okay, itâs normal.
Optimal isnât always optimal regardless of what the caucasian male with a podcast universe would have us believe. Hustle culture creates a thousand burn out victims for every one that achieves a measurable external success by trading away a minimum of two thirds of their life.
We canât thrive if we donât survive. Some days just doing enough to survive isnât just fine or good enoughâŠitâs literally all there is. A dead entity canât optimize, it can only decay.
Enough is greater than more. Enough is optimal.
Those who always want more will never have enough and will always try to convince those with enough that they need more.
Thereâs nothing wrong with goals. Thereâs nothing wrong with growing, evolving, striving or achieving. There is value and maybe even necessity in metaphorically always moving forward and towards.
It is also becoming more and more of a necessity in an optimal obsessed world to remember that we canât strive if we donât survive.
Surviving comes first, always.









