Temporary, private multimedia messages exchanged through a smartphone application.
Sharing personal moments. That is what Snapchat is about. That is why it is the social media platform de jour in America, it is THE preferred method of communication to a number of young people that warrants the phrase of a generation.
The early adopters may have used it predominantly for NSFW purposes. But the majority of users these days are using it to share their lives with a limited spectrum of people in their social circle. And of course young people use it to for the inherent ability of the app to prevent parents, relatives, teachers, and bosses from seeing their communications and embarrassing them on another public and achievable medium.
Big business has recently come around to the idea of leveraging Snapchat to build community like loyalty for their products. Snapchat still has an air of being counter culture cool and ahead of the curve. So anyone trying to make money is trying to utilize Snapchat’s young, cool factor.
Is Snapchat cool?
Well it is fun.
The people who use Snapchat have fun doing it. The ability to customize messages in so many ways, then send it out only to people the sender wants seeing it, for a limited amount of time. Snapchat has stood on the shoulders of Facebook, Instagram, and Twitter and has built a platform that combines the positives of each without the negatives.
Snapchat, like Tinder has an earned reputation for as an medium for the explicit and salacious. To deny that Snapchat is used as an exchange for sexual/sexualized acts and content is to deny reality. However, both Snapchat and Tinder are about much more than people’s naughty bits. Both are very much mainstream and both have a vastly large number of users who use the services for very much on the level, straightforward communication.
The purpose of Snapchat is that it is a temporary, multimedia messaging service and social media combo. The value is that the messages are temporary. In the era of big brother watching, there is an inherent comfort in sending a visual message that will self destruct in a maximum time of ten seconds. Whether the files actually delete themselves is another story and the public has decided is not important. The illusion of self destructing messages is just fine for most people whether they are sending goofy faces and/or nudes.
That comfort and intimacy whether illusionary or authentic is currently being exploited by every company and celebrity A list to Z. The business of Snapchat is on the exclusivity of the people the messages are shared with by the users and by the limited number of companies allowed to be featured in its Discover section. The personal of Snapchat is the fun factor that comes with the variety of ways to customize each message.
Snapchat has helped me open up more and share more personal moments with the world. For an antisocial who has battled depression and social anxiety for over half his life, that is a very good thing.