Posts Tagged ‘snapchat’

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by @anarchyroll

Temporary, private multimedia messages exchanged through a smartphone application.

Sharing personal moments. That is what Snapchat is about. That is why it is the social media platform de jour in America, it is THE preferred method of communication to a number of young people that warrants the phrase of a generation.

The early adopters may have used it predominantly for NSFW purposes. But the majority of users these days are using it to share their lives with a limited spectrum of people in their social circle. And of course young people use it to for the inherent ability of the app to prevent parents, relatives, teachers, and bosses from seeing their communications and embarrassing them on another public and achievable medium.

Big business has recently come around to the idea of leveraging Snapchat to build community like loyalty for their products. Snapchat still has an air of being counter culture cool and ahead of the curve. So anyone trying to make money is trying to utilize Snapchat’s young, cool factor.

Is Snapchat cool?

Well it is fun.

The people who use Snapchat have fun doing it. The ability to customize messages in so many ways, then send it out only to people the sender wants seeing it, for a limited amount of time. Snapchat has stood on the shoulders of Facebook, Instagram, and Twitter and has built a platform that combines the positives of each without the negatives.

Snapchat, like Tinder has an earned reputation for as an medium for the explicit and salacious. To deny that Snapchat is used as an exchange for sexual/sexualized acts and content is to deny reality. However, both Snapchat and Tinder are about much more than people’s naughty bits. Both are very much mainstream and both have a vastly large number of users who use the services for very much on the level, straightforward communication.

The purpose of Snapchat is that it is a temporary, multimedia messaging service and social media combo. The value is that the messages are temporary. In the era of big brother watching, there is an inherent comfort in sending a visual message that will self destruct in a maximum time of ten seconds. Whether the files actually delete themselves is another story and the public has decided is not important. The illusion of self destructing messages is just fine for most people whether they are sending goofy faces and/or nudes.

That comfort and intimacy whether illusionary or authentic is currently being exploited by every company and celebrity A list to Z. The business of Snapchat is on the exclusivity of the people the messages are shared with by the users and by the limited number of companies allowed to be featured in its Discover section. The personal of Snapchat is the fun factor that comes with the variety of ways to customize each message.

Snapchat has helped me open up more and share more personal moments with the world. For an antisocial who has battled depression and social anxiety for over half his life, that is a very good thing.

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by @anarchyroll
3/12/2014

I used to be an antisocial type. I can still remember my friend Sam’s girlfriend at the time nagging me nonstop until I created a My Space account in 2006. I did it to get her to stop asking me about it, but I am glad she did.

Antisocial is just a modern, glossy word for coward. Too scared to put oneself on the line outside of their comfort zone in front of strangers for fear of being judged or exposed as something other than the image they have crafted of themselves in their own mind/ego.

My social muscles were undeveloped. I am still catching up to my peers all these years later. Making new friends, business contacts, and romantic partners has been at a minimum half again as hard as it is for the average able minded person. Social media has helped with this. It is like giving someone a digital business card for your personal life. That is what I always enjoyed about social media and still do.

I started making friends late, I started dating late, I joined My Space late, I joined Facebook late, I joined Twitter late. I joined Instagram the day it became available for Android. I had a friend who introduced me to Instagram at her house one night after her Oscar’s party. I scrolled through it on her iPhone and remember talking about how the app looked like the future of social media. She agreed, saying she barely used Facebook anymore after getting on Instagram when it was still #iPhoneonly.

It turns out we were both right, and weren’t nearly the only people thinking those thoughts. Social media is now completely dominated by pictures and video aka photography. If you aren’t actively taking and posting pics and videos on your social media account(s) you have already been left behind and are merely a bystander rather than a producer in the social media world whether you know it or not, whether you like it or not.

The social stars are  Instagram, Tumblr, Snapchat, Vine, Flickr, Pinterest, and the latest and greatest darling of the World Wide Web 2.0, Imgur. I thought Imgur was merely the Reddit GIF maker/host but it turns out they are much more. Bloomberg/Businessweek wouldn’t do a story about them if they weren’t.

77 million unique visitors per day uploading 1.5 million image files while spending an average of 10 minutes on the site when they stop by. Those numbers mean they’re the current HBIC in social media and may be next on the queue to be bought by Yahoo. Imgur is pronounced Imager. There’s no A in there for the same reason so many apps end in just R instead of ER. Imgur is also ground zero for cats taking over the internet in the last two years along with YouTube.

The evolution of social media from text to visual images and video was inevitable. As we went from newspaper to radio to movies/television. Social media becoming dominated by pics & video is also being mirrored in SMS. As text messages are already a relic in the era of Snapchat, KIK, and WhatsApp. Human beings prefer visual stimuli and that is why animated emoticons shall inherit the Earth.