

Modern culture, built on a foundation of a capitalist paradigm, is about, moreā¦always. Infinite growth on a planet of finite resources.
Media and entertainment as we know it in any form, was built by, in the service of advertising. What is the purpose of advertising? To inform, persuade, and remind. Information and reminders have long since exited the chat.
Persuasion. Advertisingās purpose is persuasion in the modern world. For each small business, non profit, and NGO one can point to that use advertising for the greater good, there are literally thousands of examples of advertising persuading people that they need more, more, moreā¦always.
More things, more experiences, more goods, more services, more products, more placements, more, more, moreā¦always.
If our eyes or our ears are open there is some entity using some form of media to persuade us that what we have and/or who we are isnāt enough, we need more, more, moreā¦always.
We are expected to do more, be more, buy more, say more. Keeping up with the Jonesā is a full time job that like many real jobs, doesnāt pay enough to stay out of debt.
Being human can be hard enough. Modern life seems to get more and more complex year to year. Sometimes weāre not going to be our best self. Thatās not only okay, itās normal.
Optimal isnāt always optimal regardless of what the caucasian male with a podcast universe would have us believe. Hustle culture creates a thousand burn out victims for every one that achieves a measurable external success by trading away a minimum of two thirds of their life.
We canāt thrive if we donāt survive. Some days just doing enough to survive isnāt just fine or good enoughā¦itās literally all there is. A dead entity canāt optimize, it can only decay.
Enough is greater than more. Enough is optimal.
Those who always want more will never have enough and will always try to convince those with enough that they need more.
Thereās nothing wrong with goals. Thereās nothing wrong with growing, evolving, striving or achieving. There is value and maybe even necessity in metaphorically always moving forward and towards.
It is also becoming more and more of a necessity in an optimal obsessed world to remember that we canāt strive if we donāt survive.
Surviving comes first, always.









